About web design

A good web design is key to the success of a company's website. Let's see what the encyclopedia says, for example Wikipedia, the free encyclopedia:

Web design
From Wikipedia, the free encyclopedia.

Web design can be seen as an extension of the design practice, where the focus of the project is the creation of web sites and documents available on the web.

Web design is multidisciplinary, since the construction of web pages requires benefits of different technical areas, in addition to the design itself. Areas such as information architecture, programming, usability, accessibility, among others.

The fundamental concern of the web designer is the concept of usability in interface design, ensuring that the end user achieve their goals in a pleasant and intuitive.


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Strategic planning

Like any design work, it is a project, and requires an informational analysis, from a briefing. Correctly detect the objective of the project is essential to good planning, so that actions are taken correctly.

It is always necessary to define the target site, the purpose, services offered, the differential to the public. From these and other elements that are specifically relevant to the project, will set the site structure (information architecture), the technology and layout.

In general, though usually it seems that the first impression one gets from a site is the visual, the visitor actually search the content, therefore the first step is to define strategic and all information that the site will define clearly the information architecture of the site and finally, the visual design of the site, which does not need to jump, spin and flash, unless what you're selling is design / image (which does not apply to informational milieu that is Web), but having a professional appearance following at least the basics of how to approach design, contrast, alignment, among others.

There is a striking difference between the conceptual design in traditional media, as in graphic and web design applied. On the web, aesthetics should be tailored to the device accessing the site or disabled if not required in the context of use. In the middle graph is possible to predict how the end user will see the aesthetics of the product, already on the web this is not possible, because the appearance can and must change radically according to the operating system used, personal settings, browsers, screen resolutions and devices such as mobile, TV, printer, screen readers etc.. For this reason, the information (HTML) should work independently of the formatting (CSS) and behavior (scripts) that are W3C recommendations.



The structure, also known as information architecture, the site must include your goal, making the user experience more comfortable and easy as possible, we call it usability. You should plan the structure so that the user to easily obtain the information or service you want. Today there are countless ways that a site may acquire and creativity continues to be the big difference in producing web.



The layout needs to convey the desired information efficiently. It is necessary that the layout is a communication link with the user, that its language is consistent with the objective of the site. Meet Usability heuristics is essential to generate layouts for the web.

Each element inserted into a website should have a goal, the perfection of a website is achieved when there is nothing to be removed and not when there is nothing to be inserted.

Most of the old layouts of Web sites were made with tables in HTML, but this way is inappropriate for tables should be used only to display tabular data. However, there are layouts that are completely produced without the presence of tables, are the famous "tableless" and yes this is the best way to structure layouts.



Programs are responsible for interpreting the contents of a web site, thus providing the interface with which the end user will interact. The browser is for web design as well as the role is for the newspaper. The wide variety of browsers and discrepancy between the resources made its own creators walk toward a common standard. Currently it is essential to create Web sites following the standards of W3C.

In developing the site, the HTML should be created following the W3C standards (Web Standards) so that it is functionally independent of devices (TV, phone, printer, monitor etc.). Although in theory there is no need to test in multiple browsers is a good habit to test in more than one browser (Firefox, Internet Explorer, Netscape, Opera, Safari, Chrome and others), because the site layout may differ from other certain browsers, and the user navigates not understand what is happening.


The World Wide Web Consortium (W3C) is the body responsible for recommending development standards for the Internet. By these standards can be classified: web sites according to their technical characteristics, going beyond the visual; browsers, according to its ability to meet the standards set.

The ultimate goal of following the W3C standards is possible that the information provided by the site remains independent of the device used by the visitor and are accessible.


Software used

There is a huge range of programs used by web designer. To build the code, because it is simple text, any text editor can serve to support the creation of the code. However, there are programs both free and commercial use, WYSIWYG interface, which are widely used in the marketplace for both manage sites, just as for editing code, such as Dreamweaver, Aptana, Frontpage (ill-advised exclusively by generating HTML Internet Explorer, and generate code with possible syntax errors) in the visual part, the vector graphics editor Corel Draw, Illustrator or Inkscape), bitmap GIMP, Photoshop or Fireworks. For dynamic resources and animations, Flash is the most used. Regarding Flash, one should take care to use it only where the solution is impossible to be reproduced in HTML, never use menus and content areas to be a binary file, not accessible and be in with desarcordo W3C recommendations.

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Text is available under the license: http://creativecommons.org/licenses/by-sa/3.0/


Soon we will have available on our site more examples of the latest creations of AZ Negócios web design for clients in the region north of the country, including the cities of Barcelos, Porto, Braga, V. N. Famalicão, Esposende, Viana do Castelo. Ponte de Lima and Povoa de Varzim.

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